Re-Contextualization and Gaze Position Assignment

1. I chose to Re- contextualize a Chick Fil A ad to a funny view point. Since Chick Fil A advertises eating chicken instead of beef by using the cow as their mascot, I changed it to where beef is advertised by chickens. The tools I used were the paint tool, quick selection tool, text tool,the healing brush tool and the move tool. putting the chickens and paint brush in to the picture were the easiest. the most difficult was removing the cow heads and changing the wording on the sign. Unfortunately I was not able to find the matching Chick Fil A font so I had to settle with a font from Photoshop. Next time I would try to download the correct font to make the picture and little more realistic.

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2. My next  Re-Contextualization was a McDonald's advertisement of a Big Mac from a more serious point of view. I changed the ad to show the reality of McDonalds food, because what they advertise is not what you get, not even close. The tools I used in Photoshop were the quick selection, paint brush, healing tool, text tool, clone stamp, and the move tool. The easiest part of the project was taking out the original burger and putting in the realistic one. The hardest part was trying to fix the background behind the original burger and making the font on "LITTLE" look as realistic as I could. Next time I would try to work on the background and fonts a little more to make the picture nicer and look nicer.



 

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